Rebecca J. Slotegraaf earned her Bachelor of Business Administration from Grand Valley State University in 1990, her M.S. in management from Purdue University in 1992, and her Ph.D. in philosophy from the University of Wisconsin in 2000. She joined the Indiana University (IU) Kelley School of Business faculty in 2000 as an assistant professor of marketing. She was promoted to associate professor in 2008 and full professor in 2015. She served as the Whirlpool Faculty Fellow from 2008 to 2017, the Conrad Prebys Professor from 2017 to 2020, and the chair of the Kelley School of Business Doctoral Programs from 2015 to 2021. In 2020, she earned the additional, honorary title of Neal Gilliatt Chair in Marketing.
Prior to academia, Rebecca worked in the automotive industry for three years. Her research interests generally focus on marketing strategy and innovation, and more specifically on understanding the extent to which marketing resources, capabilities, and new products can be sources of competitive advantage. Her work has appeared in the Journal of Marketing Research, Journal of Marketing, Organization Science, Decision Sciences, and other top-level marketing and management journals. She teaches marketing strategy and new product development at the undergraduate, M.B.A., and Ph.D. levels.
Rebecca serves on the editorial boards of the Journal of Marketing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, and Journal of Product Innovation Management. She received the Jagdish N. Sheth Award for the best paper published in JAMS in 2004, the Kelley School of Business Faculty Research Award in 2007, and was named a Marketing Science Institute Young Scholar in 2007.