Rebecca joined the IU faculty in the fall of 2000 after receiving her PhD from the University of Wisconsin-Madison. Her research interests focus generally on marketing strategy and innovation, and more specifically on understanding the extent to which marketing resources, capabilities, and new products can be sources of competitive advantage. Her work has appeared in the Journal of Marketing Research, Journal of Marketing, Organization Science, Decision Sciences, and other top-level marketing and management journals.
Rebecca serves on the editorial boards of the Journal of Marketing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, and Journal of Product Innovation Management. She received the Jagdish N. Sheth Award for the best paper published in JAMS in 2004, the Kelley School of Business' Faculty Research Award in 2007, and was named a Marketing Science Institute Young Scholar in 2007. She teaches marketing strategy and new product development at the undergraduate, MBA, and PhD levels. Prior to academia, Rebecca worked in the automotive industry for three years.