Raymond R. Burke is the E.W. Kelley Professor of Business Administration at Indiana University's Kelley School of Business and a research partner of the School's Center for Education and Research in Retailing. Dr. Burke is the founding director of Indiana University's Customer Interface Laboratory, a state-of-the-art facility for investigating how customers interact with new retailing technologies, including in-store and electronic shopping applications. His research focuses on understanding the influence of point-of-purchase factors (including new products, product packaging, pricing, promotions, assortments, and displays) on consumer shopping behavior. Dr. Burke teaches "Applied Marketing Research" and "Technology and the Customer Interface" at Indiana University. Prior to joining IU, he served on the faculties of the Harvard Business School and the University of Pennsylvania's Wharton School. He has consulted for a number of leading consumer goods manufacturers and service companies and his virtual shopping technology is used by market research firms around the world. Dr. Burke's articles have appeared in various professional journals, including the Harvard Business Review, the Journal of Consumer Research, the Journal of Marketing, the International Journal of Research in Marketing, and Marketing Science. He is also co-author of the book ADSTRAT: An Advertising Decision Support System.