H. Shanker Krishnan earned his B.A. in economics from the University of Madras in 1978, his M.B.A. from Duke University in 1986, and his Ph.D. in business administration from the University of Arizona in 1991. He joined the Indiana University (IU) Kelley School of Business faculty as an assistant professor of marketing in 1991. He was promoted to associate professor in 1999 and full professor in 2008. In 2020, he earned the additional, honorary title of Nestlé-Hustad Professor.
Shanker’s research focuses on the intersection of consumer behavior and marketing strategy. Specific projects focus on implicit memory for information, memory interference processes, and the role of memory in brand equity, brand associations, and brand extensions. His research papers have appeared in the Journal of Marketing, Journal of Consumer Research, Journal of Consumer Psychology, and more. He teaches courses on Consumer Insights at the MBA level, Brand Management at the undergraduate level, and a Consumer Behavior seminar at the Ph.D. level. He has received teaching awards in both Arizona and Indiana and has received the Dean’s citation for teaching excellence for many years.
Shanker has served as a consultant for many consumer, industrial, and services firms including Cummins, Samsung, Quaker Oats, ConAgra, Toyota, Pillsbury, General Mills, and FedEx. His executive education experiences over the last 20 years have involved developing, coordinating, and teaching in programs for 3M, Ingersoll-Rand, IBM, GE Aviation, Firestone, Diebold, Carlisle, SPX, Manitowoc, Bemis, Ashland Chemical, and Harrisons & Crosfield.